Identify your destination. Draw up a road map. Clear the way.
Sounds simple, right? If only that were true.
Welcome! I’m Addy Roff, certified integral coach and I’m so glad you’re here. I’m based in Silicon Valley/Santa Cruz area. I have ten years of experience creating customized programs to advance my clients’ goals at all levels. I want to partner with you to reach your highest potential at all stages – and areas – of life.
The scope of my work is as varied as the human experience.
Anyone who wants to do more can benefit from advances made in the coaching field over the past decade:
Recent college graduates facing an uncertain future, professionals aiming for a promotion, brave souls contemplating a career switch, frustrated creatives bumping up against an artistic block, empty nesters looking for fresh sources of fulfillment.
I’m not just here for some real talk.
I’m a professional trained to analyze your individual goals and challenges, to create a customized action plan, and put it into motion.
I want to teach you the skills to achieve dreams that last a lifetime.
All of us feel some resistance to success from time to time. Success is best because it’s shared –– when you recognize that sensation of finding your place in the world, rooted in a feeling of home, and where work doesn’t feel like work anymore, you also elevate the people around you.
Let’s launch your reboot, your fresh start, your first/next/last step into a more meaningful future. This time, in alignment with your true self.
Looking for a quick boost, a little shiny level-up?
Or a major course-correction, switch-a-roo, break-out, reinvention?
A lot of us need help navigating unpleasant surprises or ongoing disruptions.
Or maybe you simply want to explore a deeper understanding of your world.
I'm a Certified Integral Coach, consultant and team facilitator with a 20+ year career bringing products to market across GTM, Product Marketing and Product Management. I’ve worked with and for global brands, startups and boutique firms and even had my own boutique in Reykjavik, Iceland back in the day.
I am most proud of my 13 years at Adobe Systems working on the Photoshop and Creative Cloud businesses. I bring a whole person approach to my work that includes pragmatic and proven coaching principles, an understanding of the corporate landscape along with my lived experience as a working parent and first-generation immigrant and college grad.
Oh, and that’s me on a highlands trek in Iceland, my birthplace. The wild is my happy place.
